View our 2017 schedule in grid format!

View 2017 schedule grid

2017 Event Schedule

Our 2017 Schedule is PACKED with great content! Start planning your weekend today!

2017 Venue Map

(click the image to expand)

PVCF17 Venue Map

2017 Convention Hours


Purchase or pick up your badges!

Thursday – 5:00pm – 10:00pmish (may close earlier)
Friday – 8:30am – 8:00pm
Saturday – 8:00am – 8:00pm
Sunday – 9:00am – 2:00pm


Con Store

Pick up exclusive items only available at Ponyville Ciderfest, as well as buy your vouchers for autographs and photographs!

Friday – 11:00am – 7:00pm
Saturday – 9:00am – 8:00pm
Sunday – 10:00am – 4:00pm


Vendor Hall

Support some of the finest artists, vendors, and creators from the MLP fandom!

Please note, the first half hour of every day the vendor hall is only open for those with Super Sparkle sponsor badges and higher.

Friday – 10:30am – 6:00pm
Saturday – 9:30am – 6:00pm
Sunday – 9:30am – 3:00pm


Video Gaming

Kick back and try your hand at one of our many video games, with a handful of events happening throughout the weekend!

Please note, after 10 P.M. more mature games will be available.

Friday – 12:00pm – 2:00am
Saturday – 10:00am – 2:00am
Sunday – 10:00am – 4:30pm


Sponsor Lounge

A private area with refreshments, cell phone chargers, and other amenities only for those with Super Sparkle Sponsor badges or highter.

Friday – 1:00pm – 8:00pm
Saturday – 10:00am – 10:00pm
Sunday – 10:00am – 4:00pm


Charity Room

A place to drop off donations and see all the items that will be available in the Generations Against Bullying Charity Auction on Sunday.

Friday – 12:00am – 8:00pm
Saturday – 10:00am – 6:00pm
Sunday – 10:00am – 1:00pm


Apple Orchard

Bid on home-cooked baked goods for charity, mingle with our various meetups and other communal events (check the schedule for details) and enjoy musical stylings from our Renegade Stage.

Friday – 10:00am – 8:00pm
Saturday – 10:00am – 8:00pm
Sunday – 10:00am – 4:00pm


Cider Lounge (All ages)

Relax and try some delicious FREE Apple Cider from a local cider maker! Location will be announced at the con!

Friday – 5:00pm – 10:00pm
Saturday – 2:00pm – 10:00pm


Trotter’s Cider Bar (21+)

End your evening with a selection of hard ciders and other drinks combined with panoramic views of downtown Milwaukee from the top of the Hyatt Regency hotel!

New this year – credit cards now accepted!

Friday – 10:00pm – 2:00am
Saturday – 9:00pm – 2:00am